Unit 29 & Unit 4: Music Video Production Planning

Task 3

You must plan and produce a music video to meet the client’s specification, considering audience needs and the use of appropriate techniques. Planning must be carefully considered as a group. You will need to organise times and locations for your video shoots and any costume requirements, keeping in regular contact with your client.

You will need to negotiate and finalise the following planning documents. Each member of the group should have a folder of pre-production documentation including:

·         Lyric analysis: the meaning, content, narrative, duration, pace, style BERFIN

·       Logistics: list personnel roles and responsibilities, production crew and performers, equipment, resources and contingency DIMI

·         Production schedule (including contingency plan) GROUP ( keep adding to)

·         Storyboard/ Shot list GROUP

·         Location recces and photographs/ RISK ASSESSMENT  DANI

·         Call sheets DIMI

·         Budget DIMI

·         Print evidence of artist liaison DANI

·         Regular production meetings to monitoring progress and problem solving (agendas and minutes) BERFIN

Unit 29 & Unit 4: Music Video Production Proposal

Unit 29 & Unit 4: Music Video Production - Audience

AUDIENCE RESEARCH: By Dimitar

Audience research of music video:

The primary target audience is people that enjoy listening to hip hop/rap songs and appreciate beautiful visuals and have easy access to the internet and social media which is a great way to share and promote the music video with a wider audience.

The audience wants to be entertained and kept interested throughout the whole video by both the visuals and the rapping.

The audience can be anyone from 16 years old to 28 as usually the younger generation listens to rap songs. Gender can be both males and females as they can both enjoy the same genre of music and this allows us to expand our audience.

Their lifestyle is very active with good understanding of the rap culture with actively listening to Music on TV as well as watching music videos on

YouTube.

The audience enjoys:

• Listening to music most of the time
• Spending good time on social media such as instagram, youtube and twitter as well as facebook.
• Going out with friends
• Playing sports such as basketball and football

Unit 29 & Unit 4: Music Video Production - Constraints

Berfin Tunc 
Location - Location takes a big part in the film production especially of the scenes are mainly shot outside and for our music video we plan to shot all external so we will need to identify the risks within that specific location and time. For an example, we want to film on a rooftop in central London but we must consider the permission side of it, the timing and most importantly is the weather. Example, if you were to film on a wet day your equipment might get damaged and broken so on location you must consider everything on the day.

Personnel-  Personnel is basically the people that are involved in the production and the roles that are given to them. The crew involves director, writers, the casts, producers, editor, and cinematographers, set decorator costume design, and many more. The skills and experience that a director will need is to think strategically, which require the ability to stand back from the practical details and take a longer-term decide. In this specific production, we’ll have 3 members moving roles to keep the production effective and balance with everyone included, but everyone will have one main job to focus one. In the music video, there is only one talent which is the actual artist himself, but we wish to include his friends to add more movement within the video as the song has a high beat.

Cost/ Times – For this production we like would to use our own cameras and equipment’s, but we will be using outside lighting as we want range of high and low key lighting in this music video which we will get by booking in the photography studio.  So we won’t be needing money or any costing for our equipment’s that we use. However, as we want to travel around Central London for the locations we will need travel money. The underground costing depends on what line you go, and come out, however we can get a day travel pass for 3.50 pound to travel. For time, we will like to attend to our locations that we picked at night or in the morning to miss any traffic, but also allowing having the golden hour of filming.

Copyright – Copyright won’t be an issues for us as we will be using our own artist that give us written and verbal permission to use his track. 

Resources -

• Camera - DSLR
• Sound - Boom and recorder
• A tripod
• Headphones
• Spare battery
• A shoulder rig (maybe)
• External hard drives

Unit 29 & Unit 4: Music Video Production - Brainstorming

Unit 29 & Unit 4: Music Video Production - Task 2A Original Ideas Ideas

My original idea was based on a single that was created and produced by Stromae as I liked the genre of this music video which was House and Eurodance.  However, in our groups we decided to create a music video for Rap and Crime as we had an original artist. I came up with the idea the combining some of the style from House together with Rap as they both are high beat and in the audience face. For an example, in the opening sequence of the music video I had the idea of an establishing shot and slow motion to set the mood for the audience and often Raps and Crimes music videos start like this.

Unit 29 & Unit 4: Music Video Production - Planning our roles

Develop an idea: mood boards, photographs, notes (for costumes, locations, storylines etc.) GROUP

Content research: existing music videos DANI

Constraints: time; costs; personnel; resources; legal and ethical considerations, e.g. location permission, copyright

(requirement, owner, clearance, cost)BERFIN

Research: The audience: who are they and what do they want? (age, gender, socio-economic grouping, lifestyle, location) interviews, questionnaires, own observations, audience figures (e.g. You tube hits) DIMITAR

Originate ideas: group and individual brainstorming of client and video ideas; analysis of each idea (pros and cons, what resources you would need); idea chosen and why GROUP