AUDIENCE RESEARCH: By Dimitar
Audience research of music video:
The primary target audience is people that enjoy listening to hip hop/rap songs and appreciate beautiful visuals and have easy access to the internet and social media which is a great way to share and promote the music video with a wider audience.
The audience wants to be entertained and kept interested throughout the whole video by both the visuals and the rapping.
The audience can be anyone from 16 years old to 28 as usually the younger generation listens to rap songs. Gender can be both males and females as they can both enjoy the same genre of music and this allows us to expand our audience.
Their lifestyle is very active with good understanding of the rap culture with actively listening to Music on TV as well as watching music videos on
YouTube.
The audience enjoys:
- Listening to music most of the time
- Spending good time on social media such as instagram, youtube and twitter as well as facebook.
- Going out with friends
- Playing sports such as basketball and football
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