Develop an idea: mood boards, photographs, notes (for costumes, locations, storylines etc.) GROUP
Content research: existing music videos DANI
Constraints: time; costs; personnel; resources; legal and ethical considerations, e.g. location permission, copyright
(requirement, owner, clearance, cost)BERFIN
Research: The audience: who are they and what do they want? (age, gender, socio-economic grouping, lifestyle, location) interviews, questionnaires, own observations, audience figures (e.g. You tube hits) DIMITAR
Originate ideas: group and individual brainstorming of client and video ideas; analysis of each idea (pros and cons, what resources you would need); idea chosen and why GROUP
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